Peppermint Magazine on indie art & design
After food, clothing purchases have the second highest environmental impact (in terms of land disturbance, energy and water use) of all our consumption activities. The amount of water used in the production and transport of clothes bought by an average Australian household each year is 150 000 litres. Our never-ending passion for fashion is having a devastatingly detrimental effect on our poor little world - about 700 000 tonnes of clothing are sent annually to landfill in the UK alone. How you care for your clothes adds significantly to its impact too - hot washing creates up to 4kg of greenhouse gases each time, and a clothes dryer generates 3kg. The only question left about global warming, is what to wear while fighting it!
Fashionistas take heart (literally) - there are some exciting things happening in the eco-textile industry. Of course the best thing you can do is reduce your consumption, re-use your clothing (get your needle out and fix up that shirt), and recycle (throw a clothes-swapping party). After that, check out Peppermint!
The future of sustainable style is dressed up in organic cotton, bamboo, and hemp, to name but a few. Revisit vintage; they just don't make 'em like they used to. Buy locally-made to reduce the air-miles. Play fair - buy from responsible companies where employees get paid a decent wage. Most importantly - BUY WELL. Investing wisely in your clothing means you will be investing in our future. Be individual, step off the trendmill, purchase garments that will survive many seasons and outlive fast fashion. Search out the good from the good-for-now. Your wallet (and the planet) will than you in the end. Giving a damn is the first step, and every little change helps...