indie craft

Local Perth designers will be making their mark this year with the launch of two exciting new designer markets: Made On The Left (which is on this weekend!), and Perth Upmarket (being held in September).

The lineup for both markets is looking great - there is a long list of designers who will have stalls this Saturday (12.7.2008) at Made On The Left and the lineup for Perth Upmarket is growing every day it seems!

Enthusiasm for handmade crafts & locally designed products is bubbling over in Perth. There are already lots of gorgeous retail boutiques, but up until now there has been a distinct lack of markets specifically for designers' products. It looks will be following hot on the heels of established design markets in other states such as Hope Street Markets (Sydney) & Rose Street Artists Market (Melbourne).

"I Dream of Boab Trees Three" by Dara Clemens, one of the driving forces behind Made On The Left

To get a feel for the market mood in Perth, I quizzed a selection of organisers & stallholders... I asked DARA CLEMENS (of Made On The Left):
"Made On The Left was founded by a number of Perth designers. How did you find each other & what motivated you to to launch the Made On The Left market?"

"The Made on the Left committee is made up of Sarah, Jacquie, Ali J, Rosanna and myself. We met on the Perth forum thread at Etsy.com and setting up a designer art and craft market along with a complimentary website came up in conversation. To make a long story short we came together to make it happen!

"Open Mines", a triptych by Dara Clemens depicting the open cut mines that are spreading like wild fire throughout WA. Each canvas measures 255×255mm and the work will be availble at Made On The Left Market for AUD $200.

Between the 5 of us we have an amazing variety of skills and have managed to do everything from the press releases (5 different local papers and hopefully a few state ones this week), poster design (Ali J and Jacquie for graphic and Jacquie put the whole thing together), administration (forms, liaison with venue etc) and promotional distribution (leg work around town plus a whole lot of emailing).

Our motivation...I guess we all feel that Perth desperately needs more avenues in which local designers, artists and crafters can display and sell their wares. And that it would be great to have a website that brought together information from around WA, an easy link between sellers and those interested in buying either as an individual or retail."

Limited edition bibs by Oli B Designs, who will have a stall at Perth Upmarket. (AUD $14.95 each)

JUSTINE BARSLEY is responsible for launching Perth Upmarket. The Market will make its debut on Sunday September 14th at the Perth Town Hall. She is looking forward to making it a regular event, so Perth shoppers are in for a treat! (You can also keep up-to-date with Upmarket happenings at their blog). Justine is also the talented work-at-home-mum behind the label Oli B Designs & makes limited edition kids wear such as the funky little bibs pictured above. I asked Justine:
"Having moved to Perth just 2 years ago, what do you think is unique about the Perth design scene? How will this be reflected in the Perth Upmarket?"

"Having only moved to Perth two years ago I have found that there are lots of creative people, but they can be a bit hard to find. What I think is unique about Perth is the diverse mix of creative people and the openness of designers to work together. Whilst there are a few quality annual events, Perth has lacked a quality market where designers can showcase their designs on a regular basis and encourage repeat business. Perth Upmarket will bring Perth's talented artists, craftspeople, designers, stylists and gourmets all under one roof."

Felt Skull Hairclips by The Tiny Little Girl (label of Perth designer Beth Wachla). Beth will have a stall at Made On The Left Market.

I also asked a few of the stallholders, "What are you most looking forward to with the launch of the new markets?"
BETH WACHLA who creates the friendly, creepy faces above & below for her label The Tiny Little Girl answered:

"I'm most looking forward to meeting fellow indie designers and sharing our hard work with the lovely people of Perth. I think the markets are a sign that Perth is moving forward in having our own identity on the Australian art scene, and that’s a really great thing."

Felt Skull Pin Cushions by The Tiny Little Girl.

You simply can't go past felt skulls when they're this cute - I feel like jumping on a flight just to grab one for myself next weekend! I'm sure there will be many, many to choose from, but my favourites from the photos above would have to be the orange skull with white moustache hairclip and the blue pin cushion with the white sad face skull. Which ones do you like the best?

Owl & Kittie Cushions by Lisa Max, (AUD $20 each). Lisa will have a stall at both Made On The Left and Perth Upmarket.

LISA MAX is a designer who will have a stall at both upcoming designer markets in Perth. She makes the gorgeous animal cushions pictured above, and answered my question as follows:

"Everything! Designing and selling things is a completely new experience for me and I am not quite sure what I'm doing yet... I'm very much looking forward to meeting other designers and craftsters to see how they work and hear about their ideas and experiences."

1" Badges by Ali J Art, (AUD $3.50 each). Ali will have a stall at both Made On The Left and Perth Upmarket.

ALI J (Alicia Rosam) is a freelance illustrator. She creates products based on her gorgeous & very distinctive illustrations of characters with red rosy cheeks & wild crazy hair. She answered my question as follows:

"This is such a difficult question as I don't have enough fingers to contain my excitement at being able to display my work at these new events. I think what I am most looking forward to is meeting new people and finding some subjects who I can use in future illustrations. I am also looking forward to being inspired and challenged by fellow designers and proud to see how much of the public will come out and support independent handmade design."

Pocket Mirrors by Ali J Art, (AUD $8 each).

Felt Skull Badges by The Tiny Little Girl. I thought these guys should have the last laugh...

CONGRATULATIONS, Kim! You've been selected by George (pictured above) as the winner of our Georgie Love Giveaway! George was very happy for you, though a little disappointed that you're a cat person! Not to worry - a $50 Georgie Love gift voucher will be on the way shortly. (We'll contact you directly for delivery details.)

Green Eyes Cat Pendant by Erana & Daska available for AUD $25 from www.georgielove.com

As for our poll, the dog people won by a nose... a fairly long nose, with whiskers! The actual results were: 49% Dog People (36 votes), 37% Cat People (27 votes), and 10 people either couldn't decide or consider themselves both... (Sorry to those who felt they were choosing between their children!)

Fido Long Lost Lovesick Puppy softie by Daniela Catalano available for AUD $36 from www.georgielove.com

Pictured above are a couple of gift ideas for people on both sides of the poll. Hope you enjoy the shopping, Kim, and thanks again to Sal & George for offering up the prize!

Our very own dozen! Twelve felt lady badges made by Anna Laura, taking inspiration from the indie art & design colour scheme.
Each gal is now available for online purchase through the indie art & design STORE!

Earlier this year, we interviewed two lovely Melbourne-based indies: Jodie Nicholson who handmakes fabric bags for her label Meringue, and Anna Laura Blanford who is well known for her felt lady badges, screenprinted handmade bags and original artworks. Along with this double interview, we have a big surprise! We asked both Jodie and Anna Laura to each create just a dozen products especially for indie art & design, taking inspiration from our site colours. I've patiently kept this interview under wraps while we prepared for the launch of the INDIE ART & DESIGN STORE and would like to announce the online arrival of twelve little felt ladies and twelve gorgeous fabric wristlets!

The idea of the indie art & design store is to promote a handful of the labels we love by stocking strictly limited numbers of selected products to accompany feature articles & interviews. There will only be a small window of opportunity for you to snap up these exclusives - so get your mouse moving to avoid disappointment! Now that's enough stalling, here's the interview...

Blackforest Wristlet by Meringue - AUD $35 from indie art & design store.

I 1. You two have been friends for some time, often mentioning each other in your blog posts. How did you meet? Was it through your common interest in design?

M I met Anna through Etsy. I had seen her posting in the forums and through that, became a fan of her work. She left a funny comment on my blog and then I started stalking her.

AL We met via Etsy, I’m not sure on the exact details but I think it involved a common interest the products we make, design, fabric and creativity. We both had a similar sense of humor, I laughed a lot at Jodie's emails.

Fiona, Jenny & Olive giggle over Carol's 80s hairdo...
Felt Lady Badges by Anna Laura - AUD $20 each from indie art & design store

I 2. What is it like to have a close friend who shares similar aspirations? It must be great to have someone who really understands when things are tough & of course someone who appreciates how much it means when things are going well!

M I can't even measure how great it is to have a handful of friends on Etsy, who are all experiencing the same rollercoaster. It's definitely a support I don't take for granted because I think I'd be lost without it. Having Anna to brainstorm with and vent to is brilliant, she is also responsible for me pushing myself harder than I otherwise might have.

AL I think it is handy to have someone you can touch base with who knows what you do because they do it themselves. I often will email Jodie for advice on things, however it is not always about art and design, I emailed her today on overlocker advice, so she is really my counselor. But she gets paid much less.

Ittybitty Totes by Meringue

I 3. Do you bounce new ideas off each other for designs & new products? Do you provide each other with constructive criticism?

M We regulary share ideas, which some might find weird given that we both make bags. Anna has a definite 'art' leaning with everything she makes, whereas I base my designs more on function first. We come at pieces from different angles, which I think balances everything out nicely.

AL I think this is something that is really valuable, because if I only asked my partner for advice nothing would get made. He has his particular styles he likes and more often than not my stuff doesn't fit into that category. I think we also offer good feedback, I know Jodie won't sugar coat things and I respect that kind of advice.

Twelve wristlets by Meringue, each available for AUD $35 from indie art & design store!

I 4. When you share market stalls, do you think customers are enticed by the wide variety of products, colours & textures on display? In this way, do you think shared stalls are beneficial in creating extra interest & maximizing sales?

M Sharing a market stall with Anna last year was physically hard work but we had so many laughs, even when we were beyond exhausted. Our stall set up changed each week and evolved into a really appealing display that gave customers loads to look at. Spending the day with someone else meant that there was always someone else to reply on, even if it was just having someone to buy you an icy pole when the mercury soared!

AL I think our stuff has a different look, so although some of the products we make are similar (as in they hold all your stuff) it hasn't been a problem in terms of us competing with one another. We did have some people who purchased from both of us at Rose Street, so I think our items work well together. I think the major benefit from sharing a stall was having someone to sit with all day. It can get lonely on your own and having someone to laugh with was always good. I looked forward to the market because I was spending my entire week mainly with 15 year olds, so it was nice to sit and eat SuperDoopers and laugh at the world with someone who isn't trying to draw a dick on your stuff.

Gwen, Aileen, Fay & Joan discuss what they're wearing to Ladies Day the racing carnival...
Felt Lady Badges by Anna Laura - AUD $20 each from indie art & design store

I 5. Have market stalls helped find you new stockists? What sort of responses have you had when boutique buyers discover your labels – do you think your pairing influences them to place orders with both labels, or does it just depend on the individual?

M I actually thought I'd meet more stockists than we did, although I was really happy with the amount of stores I signed on with in the lead up to Christmas. Anna has provided me with plenty of leads and I'm still working my way through that list.

AL One stockist who had contacted me previously, contacted me again and saw my market photos on Flickr. She asked about Jodie's bags and so now both of our items are stocked there.

Wristlets by Meringue - AUD $35 each from indie art & design store

I 6. Do you ever combine forces & approach new boutiques together or just provide moral support for each other before/after?

M We don't really approach stores together but we do share resources and tell each other where we're at as far as short term goals go. I think both of us are now very comfortable in approaching stores, although we've both been lucky in being sought out by stores who have seen our work online or in person.

AL We did go on a drive to find possible stockists in Melbourne and we do help each other in terms of contacts and passing on details to people we know. I think within the indie community it is really important to have this kind of support, because it isn't an easy industry when you're small as you don't always have the contacts. Without it I would be way back at square one.

Purse by Anna Laura from the Bamakko Screened Exhibition (19.4.2008 - 11.5.2008)

I 7. You both use a variety of fabrics to make wristlets, bags & pouches. Do you ever go hunting together to source materials?

M We've never actually shopped for fabric together but by sheer coincidence, we do sometimes buy exactly the same fabric. However, we use it in such different ways and it's always interesting to see how Anna has applied a fabric to her bags, that I may have used for a wristlet.

AL We have not yet had a trip to Spotlight yet. I think this would be fun. There are a lot of fabric stores in the area I have just shifted to that I previously didn't have time to go to when I was working full time. I'm looking forward to having time in the day when I can go to op-shops and fabric shops and finding some really decent fabrics to work with.

Fabric wristlets by Meringue - AUD $35 each from indie art & design store.

I 8. What do you each admire most about the other?

M I love that Anna is so quietly passionate about her label. She is driven to make it a success but it's more about creating art, sharing it and making a living, not about finding fortune and fame... ...although I'm sure secretly she longs to appear on Mornings with Kerry Ann.

AL Jodie is fantastic at customer service and dealing with people and she can tell it like it is. Plus she has a good sense of humor and doesn't mind it when I say things that are probably inappropriate.

Spagetti Tote by Anna Laura

I 9. How important is the online component of your businesses? As I write this, I can see you’re both about to tip over the Etsy 150 sales mark – are any celebrations planned? How do you find sites like Etsy, MadeIt, Mintd etc? Do they provide a significant percentage of your sales, or do you see them as more as a source of supplementary income & marketing with retail boutiques the main focus?

M Online selling has been important for getting noticed by retail stores. It has been a steep learning curve that has taught me far more than I ever could have learned in any class. My online sales only account for a small percentage of sales but they have played a vital part in my business.

I am looking to set up my own website shortly, with its own shopping cart but I will definitely be keeping my other online stores and moving my main store from Etsy to Dawanda. I really like the Dawanda site and the way it operates, the attitude towards members appeals to me far more than Etsy.

AL I just calculated today what my online sales are over the last six months and it is about 25% of my income. As for the 150 sales on Etsy I had not planned anything big. Maybe I could shout Jodie a cask of Lambrusco and a ride in my car, I think she would like that.

I've just started a shop on Dawanda and I really like the look of the website and the fact that it is European based. Madeit is also a great site and growing all the time, the woman who started it, Bec is really supportive and friendly as well.

Wristlets by Meringue - AUD $35 each from indie art & design store

I 10. In addition to maintaining your online stores, you both post regularly to your weblogs, www.meringuediary.blogspot.com and www.annalauraart.blogspot.com. Your posts feature product updates, descriptions of your process and progress, and entertaining tales of skylarking & gossip as you travel through the various designers markets & events around Melbourne. Much time is obviously dedicated to keeping us all in the loop – is it a struggle to fit it all in, or is it something you just enjoy doing? Does maintaining your blog help to keep everything in perspective?

M It was with some hesitation that I started my blog last year but now I can't imagine not having it. I've been somewhat remiss in posting for the last couple of months thanks to long working hours and illness but I can't wait to start posting regularly again.
I'm always amused to see how Anna and I post about the same event. I normally come off sounding like such a whinger by comparison!

AL When I was working full time it was hard to keep it updated. I often worry its boring and dull and I tried to keep my posts nice as I also worked as a teacher. I'm no longer teaching so I am not so worried about people finding the blog so will probably make it a little more personal. I enjoy blogging because I have a history of my work and because you can get a response from other bloggers on your work. I love reading other peoples blog as well to find out what they are making and some insight into their life. I love seeing photos of the spaces they work in and where they live. I know it is a little nosey, but I'm really interested in that side of things. I also like blogs, which are not all happy la la. People make mistakes and mess and I like to hear about that side of life and see it as well.

Damask Pendant by Simone Walsh and screen printed fabric by Lara Cameron.

I 11. How do you find the indie community in Melbourne, & have you met designers in other parts of Australia either through blogs or markets etc?

M I am also good friends with Simone Walsh from Etsy. She makes the most fantastic jewellery and I've found that having both her and Anna in daily email exchanges have kept my motor running. I'd like to be more active in the Melbourne Indie community but finding the time is a battle.

AL I've meet a few people from Etsy as well as other people in the indie community. Someone who is really lovely is Lara Cameron. She makes the most amazing things and he designs are beautiful and she is so down to earth and friendly. I am sure I will be saying "I knew Lara when..." very soon and I will be rather proud of that! It is great to have a support network all over Australia, I know if I went to other Australian cities there would be people there who I could meet with and tell me the good places to visit and I like the fact that I can email people who I might not have spoken to for advice and they will always be willing to help.

Button Art by Meringue

I 12. Finally, please tell us some of the highlights of your design experiences so far & where each label is headed in 2008!

M November and December last year was a blur but it was so incredible. I was working more hours in my day job, the wholesale orders were rolling in, I was doing the markets with Anna and also filling online orders, it was crazy busy.

I've started this year slowly but I plan to leap into it shortly. I'm really excited about 2008 because I have so many plans. First will be my website launch, which has been a long time coming. I've also got two new handbag lines in the works and a top secret project involving buttons. Yes, buttons! My big goal for this year is taking my wholesale side to the next level both here and in the US.

AL I think highlights are having things featured in the press and online. Often running a small business you have to work really hard on the promotional side of it, so when people like Frankie, design blogs like Indie and Modish and The Age are willing to expose smaller brands like myself it is exciting and it pleases me they are willing to support smaller brands. When you are making things you need to hear people tell you what you are making is good, you get so lost in what you are making you often lose sight so when someone lets you know it looks good it motivates you to keep working.

My aim for 2008 is an exhibition. I've been making a lot more art and I would love to have a show. I would also like to do some more fabric design for my bags and learn new screenprinting techniques.

Original artworks by Anna Laura. On the left is an image of one of her badges with a body, and on the right, "Wild Boys", an original monoprint & drawing available from Anna Laura's Etsy store for US $35.

I Thank you both so much for providing us with an insight into the workings of your labels! With such gorgeous products, I'm sure we'll hear much more about Anna Laura & Meringue in the future... Current stockists for each label are listed below:

ANNA LAURA
VIC: Rose Street Artist Market (Fitzroy), Meet Me at Mikes (Fitzroy), Little Salon (Fitzroy, City), Kids in Berlin (North Melbourne), Brunswick Bound (Brunswick), Lumina Textiles (East Malvern), Anomaly (Belmont), Bob Boutique (Bendigo), I Dream a Highway (Northcote)
NSW: Dragstar Clothing (Newtown), Betty Mim (Newcastle)
ACT: The Hive (Braddon)
WA: Jac Boutique (Perth)
ONLINE: indie art & design store, www.annalaura.etsy.com, www.dawanda.com/shop/annalaura, www.madeit.com.au/annalaura

MERINGUE
ONLINE: indie art & design store, Meringue Shop on Etsy, www.dawanda.com/user/Meringue
Real World: Meringue is stocked at many boutiques (including on of our faves, Betty Mim in Cooks Hill, Newcastle) - please contact Jodie directly to locate your nearest Meringue stockist.

in.cube8r gallery opened its doors on Smith St, Fitzroy (Melbourne) last year and has gained quite a following - (in fact, I've read snippets & seen references in blogs all over). They've helped many emerging artists & designers introduce their products to the retail marketplace, and provided a great environment for more established labels to expand their product range, exposure & of course, their customer base.

All the products on display at in.cube8r gallery have been made by hand. Over 80 Melbourne artists & crafters are represented, which means there is a vast range of original clothing, accessories, jewellery, artworks & gifts. The gallery is based on the concept of a market or bazaar, but without the need to get up at 5am & wrestle with your trestle table. in.cube8r spaces (including glass cubes) are available from $20 per week and, best of all, there is no commission on sales.

Founder of this unique retail space is Isy Galey, who nurtured the dream to open a top-notch but friendly & approachable handmade gallery for over a decade. In July 2007, her dream was realised when the spaces between the fuchsia walls became filled with all sorts of handmade delights & the doors were opened to the public. Within 7 weeks of opening, in.cube8r spaces were booked out & there was already a waiting list!

I recognise the contents of this cube! This is the work of artist / illustrator Julie Knoblock who lives in West Gippsland, Victoria. Through her label, Tummyache, she produces bags, toys, necklaces, brooches, artworks & limited edition prints. I love the vibrant orange satchel at the back of this display & her illustrations look so sweet when turned into pendants.

There are too many people whose work is on display to list in this post, but the in.cube8r gallery web site features designer profiles so that you can learn a little about person who made your special find.
Visit www.incube8r.com/designerscube.html to see a sampling of the many & varied products available & the people who make them, and if you live in Melbourne (or are just visiting), make sure you drop by in.cube8r gallery at 321 Smith St, Fitzroy (t. 03 8415 0321).

Designer Kara Smith's collection of handbags is good enough to eat! It all started when she happened upon a piece of gorgeous fabric, begging to be made into something beautiful. As she tucked it into her trusty yet tired-looking handbag, she resolved to transform that piece of fabric into a new bag for herself... From that first bag sprang many more, and the Kara Smith label was born.

Kara lives in the Blue Mountains (about an hour from Sydney) where she creates a variety of handbags for all sorts of different purposes - every one perfect for the girl who wants to stand out from the crowd. She uses 100% vintage & retro fabric, chosen for head-turning appeal, and adds gorgeous detailing including pockets, vintage buttons and recycled buckles (collected with an eye for the odd, delightful and the cute). The series of photos of the blue Bronte Clutch (right, top of post) highlights the detailing which makes her bags so special.

The fabrics Kara has chosen are truly unique. I think my favourite bag is the Willow Tote pictured above. I just adore the print (nature enthusiast here), and the off-centre band with red buttons is a treat!

Kara Smith bags are all individually named and Kara has grouped the styles into Small, Medium & Large sections on her website (www.karasmith.com.au) to help you choose! The geometric Odetta Clutch (above left, sold) falls into the Small bags section, as does the Germaine Clutch with it's fabulous original 60's screenprinted fabric (below left, AUD $62.95).

The large Leonora Ballerina Tote (above right, AUD $119.95) is a beautiful creation with pale blue denim soft cotton contrasting against the careful folds of a pastel floral print. The Dottie Sue (below left, AUD $119.95) is another Ballerina style tote - but with a completely different flavour. This time spotted fabric from the 60's contrasts with red gingham used for the front pocket & detailing.

Kara's medium-sized bags are currently on special, reduced from AUD $89.95 to between AUD $69.95 - $79.95. This includes the very retro Vesna (above right, AUD $69.95). Featuring recycled black and white gingham lining, a large chocolate button & warm, bold colours - it will be perfect as we come into Autumn!

I must say I was really taken with the dreamy photos of Kara's bags with model Belle. Her photographer is talented UWS design/photography student Lisa Musico. I have no doubt I'll be featuring her photographs for a variety of design labels in the future! Pictured below is a screenshot of the Kara Smith home page - isn't the photo stunning?!

To read more about Kara's collection, you can also visit her blog, "Fabric Fantastic", at www.fabricgal.blogspot.com. Kara's bags are stocked in boutiques around Australia, and she will have a stall at the Rose Street Artists Market (Fitzroy, Melbourne) on 22.3.2008. She also takes customs orders, so if you have something already in mind, contact her through her web site at www.karasmith.com.au.

NSW STOCKISTS: Handcut (Crows Nest), Todae Environmental (Glebe), Mrs Peel (Leura), Guanabana Designs (Cooks Hill), 76 Jam Cafe (Fairy Meadow).

VIC: Arthur's Circus (North Melbourne), I Dream A Highway (Northcote), Meet Me At Mikes (Fitzroy), Lulu (Balaclava), Fanny's Flat (Talbot).

QLD: Cherry Blossom (Paddington)

SA: Three Bears Shoes on Semaphore (Semaphore)

ONLINE: www.karasmith.madeit.com.au, www.modamuse.com, www.leeloo.com.au, www.karasmith.etsy.com, www.neco.com.au.