Welcome to the first Indie Art & Design feature interview! We are lucky to have with us (virtually speaking) Sally Morrigan, founder of the wonderful Georgie Love web site, as well as her gingery mutt, George.
Georgie Love is a popular Australian online store which features a large selection of one-of-a-kind or limited edition products handmade by artists from all over Australia. (Most of the products can't be found in stores anywhere else!) Browsing through the multitude of jewellery pieces, artworks, clothing, bags & accessories is a real treat - there are so many items I'd love to buy as gifts for friends or to keep for myself... Sal & George embrace the online marketplace with the same enthusiasm and personal touch that the Georgie Love artists pour into their products.
The site itself is a pleasure to navigate and Sal provides large clear photos of every item. The flat rate for shipping makes it all too easy! (AUD $3.50 within Australia or AUD $10.00 for international orders.) A visit to the site is a must: http://www.georgielove.com.au.
Meg Meeowl and Missy Meeowl by Tricky George (AUD $39.99 each), available from www.georgielove.com.au
I Hey there Sal & Georgie, what's news? Have you added any new designers to the site this week?
GL Yes! We have just introduced the delightfully named Tricky George to the mix, with some wonderfully cuddly toys… I have some clothing items from Tricky George to put up as well, probably over the weekend. The photos are still unfortunately on my camera. It’s a long process from start to finish and sometimes I get behind. Apart from that, we have new toys and badges from Wendy June, new neck scarves from Frankie and Ray. I have some amazing new people and things in the wings too, which will all be revealed soon!
Little Art Badges by Wendy June (AUD $5.00 each), available from www.georgielove.com.au
I How do you find out about new designers? Are you constantly on the lookout, or do you find that most people approach you?
GL Mostly now people approach me through the website. I am always on the lookout though. There is a Melbourne designer I am a HUGE fan of that I have been trying to track down for more than a year… They don’t have a web presence so it’s harder to make contact! Hopefully at some point they will contact me and we can showcase their work. People tend to send me emails with images of their work or phone me up to have a chat about what they are making and whether it would be a fit for the site. It always baffles me though when people contact me without looking at the site first – most people are able to determine if their stuff is a fit or not. If they are not going to find the right market on the website, I try and point them in the right direction of where may be the right fit. It’s not always possible.
I What qualities do you look for in new items and designers to add to the Georgie Love lineup?
GL There is a definite Georgie Love aesthetic, which mainly boils down to what I would love to wear / use / play with myself. I am really struck by quirky and off-beat things, cute and melancholy things are always a winner and of course stuff that is beautifully made! I have had people approach me who have designed products, but then had the items made in China and that is just not right for the site. I love supporting people crouched over their sewing machines, putting their own blood, sweat, tears (and love!) into the product. I am really passionate about promoting the people who make stuff at home or in their studio, as a labour of love in between the day job or sticky infants. I think there is a definite place for these folk in the world of design! I am really passionate about supporting local products that are produced ethically, especially using recycled and reclaimed fabrics. I think it’s part of a larger trend, where people are seeking more meaning from the items they buy.
Kissy Kissy Monkey (AUD $142.50) and 9 Lives Kitty (AUD $120.00) original artworks by Beck Wheeler, available from www.georgielove.com.au
I What sort of items are your best sellers? Do trends in product types or motifs come and go, or do you find that strong sellers remain popular?
GL Accessories! They have always been very popular, whether it is buttons, badges, earrings, pins or belts. I don’t wear a lot (or any) jewellery so I am drawn to really interesting accessories – hence why there is a ton on Georgie Love. There are trends – some items could be featured in fashion journals and suddenly they will be everywhere, plus things go in and out of fashion – badges have been really popular for ages, particularly Perspex. Besides that, anything with birds, cats or polka dots and you are on to a winner. I have had artist Betty Jo on the site for a year now and her range has sold consistently.
I When people pour so much of their time & love into handmade goods, do they have trouble with pricing or parting with their creations? Do you have a wonderful collection of items you couldn't part with?
GL I think people tend to underprice themselves and I am quite baffled with how low people will originally want to price their products (earning them only 2-3 dollars per hour for their work) – I try to encourage people to pay themselves more fairly for their work, otherwise the passion and momentum will wane very quickly. I think people are often shy and vulnerable when approaching someone (a customer or retailer) with their work because the feedback is so immediate (and sometimes harsh) – it is something they have invested time, energy and passion into and this is why the internet is a fantastic medium – it removes some of the angst when presenting work to the world. I think there is a real joy in creating something and putting it out into the public and having someone find that item and love it. I know most artists who have kept their prototypes or a particular item which takes their fancy or they have grown fond of, but other than that, I think people are on the whole happy that their creations find new homes. I have a collection of things I love! As most of the items on the site are unique – toys, paintings, handmade pins etc, they all have their little quirks and expressions and people tend to get more attached to them as a result. I have heard devastating stories from customers who have lost items they have bought – you know it’s handmade, unique and "yours" so losing it is emotional. You feel that far less if you have lost or broken something and can pop into the local shopping centre and find 1000 more just like it.
Winter Deer Bag by Julie Knoblock (AUD $65.00), available from www.georgielove.com.au
I What are some of your currently listed faves? Do you have some favourites that you've kept for yourself from the past year or so that readers might remember?
GL Oh dear… well, I do have just about one of everything… I LOVE Julie Knoblock’s range of bags and purses, however do not own one because I quite simply CANNOT choose which one I would want. Plus I secretly have in my mind that the next thing she creates will be the thing I can’t live without – it astounds me how cute and well made everything is that she does.
Chirpy Bird Purse by Julie Knoblock (AUD $35.00), available from www.georgielove.com.au
I am addicted to the Lamby Brooches by Allira Tee – her stuff is fantastic and has a bit of a different twist to other Perspex badges I have seen around (plus she makes some in wood). These badges are cute and cheeky! I can’t resist. Studio Chapiz who is no longer with us (she is making beautiful things and trouble in Spain) made these wonderful hand felted badges – birdies, cats and dogs. When she left, so did the badges! They were wonderful and I haven’t found something similar. … and finally (it’s like you are making me choose between my children), for leather goods and handmade wallets – you can’t go past te. He is a wonderful guy making really beautifully made wallets and belts. He makes bags too (but I don’t have any on the site) and I am saving for one. His work is really starting to take off in Aus and people are going crazy for it, which is wonderful to see. He really deserves it.
Karuma Belt by Te (AUD $85.00), available from www.georgielove.com.au
I Where do you find your inspiration - primarily in the arts, or do a variety of interests contribute to keeping the Georgie Love site fresh & exciting?
GL Australia is an embarrassment of riches in the art and craft department! There is so many wonderful and diverse crafty things happening both locally and internationally and I try to keep an eye on everything that’s going on – more for the excitement of it. Little pockets of craft are exploding everywhere and it’s so exciting to see where things are going – new markets, websites, shops are cropping up devoted to supporting independent designers and crafters – which is brilliant. A real market for this type of work is developing and it’s inspiring and exciting to be involved.
I How did you originally arrive at the idea for the Georgie Love site? Were you surrounded by creative types who needed an online presence or was handmade design a long-time interest that eventually found an outlet through the site?
GL A long time craft-envier (it’s my sin), I had the idea floating around for about 2 years before I had the time or technical expertise on hand to kick it off. Plus I was fortunate enough to be surrounded by vibrant and crafty folks who were making fabulous stuff that not a lot of people got to see and were very supportive about the vision of what I was trying to achieve (GL being more of a community than shop). I have a genuine love for handmade and unique items – the site is born out of passion, not money (it’s mostly a labour of love!).
Cat-Rabbit Pin #4 and #3 (AUD $24.00 each), available from www.georgielove.com.au
I Georgie Love has been established for more than a year - how has it grown up over this time?
GL Well, there is the obvious thing – the number of artists! I think the diversity of artists has grown too – there is also a real range of people on the site from age, gender, location and whether people are just starting out or if they are a lot more established with their craft business. I think also they way I do things has changed – I am so time poor I have had to work out ways to work smarter, not harder, while still maintaining the same quality and customer service. Everything is far more streamlined.
I Is Georgie Love a full time pursuit? How do you juggle your work, interests & personal life?
GL Badly! But better than I used to. ;-) I have a full-time, 9-5 day job, which is enjoyable but not too taxing, so I can go home with still enough energy to spend a few hours on the site. Most of the photography and uploading of photos is done on the weekend. Fortunately my partner (who I live with) is a hard working academic, so we are both often found in the study hunched over computers (George at our feet) working away. I also get him to work on the production line, packing and sending items! I am always trying to seek balance with everything and I have had times of focusing too much on one area, but I am doing pretty well now.
Keep up with what's going on behind the scenes at the Georgie Love Blog.
I Do you feel that there is a stong indie design community around where you live? Does this contribute to development & growth of the Georgie Love site?
GL Well, living inner city – probably. There are a number of shops close to me that support hand and locally made, which is inspiring to see. However, I think that is a sign of a bigger trend. I sell a lot to people in rural areas, who don’t have access to the same shops and yet they are still seeking out the same items. To be honest, I think the online design community contributes more. I am a bit of a techno-geek and spend hours looking at things and getting ideas and planning for the site. My sense of a design community is more global!
I How would you like to see Georgie Love develop in the future?
GL I envisage Georgie Love being a full-time pursuit. I have a million ideas about what I want to do with it and grow it. I would like it to expand with more artists and variety of handmade products – more clothing and home ware items. So basically – bigger and better! My main goal at the moment is to grow it, while still keeping the same level of customer service, quality and comfortable feel to the site. I would hate to lose any of those.
